Keyword Magic Tool
Filter 25B+ keywords by intent, difficulty and SERP features to build high-converting content clusters.
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Semrush
Traffic & SEO
Uncover Competitor Strategies, Keyword Opportunities & Search Rankings
Access data on over 25 billion keywords and 808 million domain profiles to outrank competitors and drive organic traffic.
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Who Semrush is built for
SEO Specialists
E-Commerce Stores
Content Marketers
Growth Hackers
Key features breakdown
Domain Overview & Competitor Gap Analysis
See any competitor's traffic, top pages and the exact keywords they rank for that you don't.
Automated Site Audit
Crawl your site on a schedule and get prioritised fixes for 140+ technical SEO issues.
Position Tracking & Backlink Analytics
Daily rank updates by device and location, plus referring-domain and anchor-text intelligence.
Pros & cons
What we like
- Industry-leading data accuracy and massive keyword database.
- Comprehensive all-in-one suite covering SEO, PPC, and Content.
What to consider
- Premium pricing structure for solo content creators.
Price vs. value breakdown
What Semrush includes compared with buying each capability separately.
| Capability | Semrush | Separate tools |
|---|---|---|
| Keyword research | Included | $99/mo |
| Rank tracking | Included | $49/mo |
| Backlink analytics | Included | $99/mo |
| Technical site audit | Included | $59/mo |
| PPC & ad research | Included | $79/mo |
| Content optimisation | Included | $89/mo |
| Monthly total | $139/mo | $474/mo |
Semrush FAQ
Over 25 billion keywords across 140+ geographic databases, plus 808 million domain profiles.